The USA isn’t just a big market; it’s India’s biggest export market, offering a goldmine of opportunity for Indian sellers. Trade between the two nations is booming, reaching a massive $128.55 billion in recent years. Imagine the potential for your products in that vast landscape!

However, cracking the US market as an eCommerce seller from India requires more than just good products. It needs a smart plan. You’ll need to understand the US customer, know what products are in demand, and master the steps to export smoothly and legally. Don’t worry, it’s achievable!

This blog is your roadmap to profitable exports from India to the USA. We’ll break down everything you need to know, step-by-step, to make your American export dream a reality. Let’s get started on your journey to US market success.

What Sells from India to the USA?

Before you jump into exporting, knowing what Americans are buying from India is key. The US market is huge, and focusing on in-demand products will boost your chances of success. Did you know the US market is almost double the size of India’s second largest export market? That’s a lot of potential customers!

Here are some of the top-selling products that India exports to the USA:

• Diamonds: India’s Shining Stars: India is famous around the world for its diamond skills. Americans love diamonds, and India sends a lot of these beautiful gems to the USA. This industry is a big employer in India and a major export earner. From wedding rings to necklaces, Indian diamonds are a top choice in the US.
  
• Medical Supplies: Healthcare from India: Indian medical products are known for being good quality. The USA needs many medical items, and India helps supply that demand. This includes things like surgical masks, bandages, gloves, and other supplies that hospitals and clinics in the US need every day. India plays a vital role in keeping the US healthcare system supplied.
  
• Refined Petroleum: Fueling America’s Engines: India is a major oil refining center. A lot of the fuel that Americans use comes from refineries in India. This includes gasoline, diesel, and jet fuel. These exports are important for the US energy supply and show strong trade ties between India and the USA.
  
• Jewellery: Indian Designs Americans Love: Indian jewelry, especially gold and silver pieces, with their detailed designs and cultural styles, are very popular in the USA. Big Indian jewelry companies send a steady flow of beautiful jewelry to America. Americans appreciate the craftsmanship and unique look of Indian jewelry.
  
• Rice: Feeding American Families: India is a top grower of rice. Americans eat a lot of rice, and India helps meet that need. Both special types of rice like Basmati and everyday rice are sent from India to the USA. Indian rice brands are now common in American grocery stores.
  
• Car Parts: Keeping American Cars Running: India exports many car parts to the USA. This includes parts for engines, transmissions, and car electronics. Indian companies make high-quality car parts at good prices, making India an important supplier for the US car industry.
  
• Clothing: Dressing America in Indian Textiles: India is a major producer of clothing materials and finished clothes. From traditional Indian fabrics to modern clothes, India sends a wide variety of textiles and apparel to the USA. Indian clothes are known for their style and are becoming more and more popular in America.
  
• Chemicals: Building Blocks for US Industries: India exports many kinds of chemicals to the US. This includes chemicals used in factories, plastics, and specialty chemicals. Indian chemical companies are growing and becoming important suppliers for US industries.
  
• Machinery: Indian Tech for American Businesses: India’s technology skills are growing fast. This is shown in the machinery that India exports to the USA. This includes farm machines, construction equipment, and other advanced machinery that American businesses need.
  
• Farm Products: Flavors from India in US Kitchens: India’s different climates mean it can grow many kinds of farm products. India exports fruits, vegetables, spices, and more to the USA. These products bring new and exciting flavors to American cooking.
  

Where to Sell Online: Top US Marketplaces for Indian Exporters

Once you know what to sell, the next step is choosing where to sell it online in the USA. There are tons of online marketplaces in the US – over a million! But for Indian businesses, some are much better than others. Here are the top marketplaces to consider:

• Amazon: The King of Online Retail: For Indian businesses starting to export to the USA, Amazon is the best place to begin. Amazon is huge in the US and has millions of customers. You can sign up for Amazon Global Selling to start selling in many product categories. Amazon also offers Fulfillment by Amazon (FBA), which can handle storing, shipping, and customer service for you, making exporting much easier. You can reach over 100 million Amazon Prime members – a massive customer base ready to buy.
  
• eBay: A Trusted and Long-Running Platform: eBay is one of the oldest online marketplaces in the USA and has a lot of loyal customers. To sell on eBay from India, you need to register and set up your seller profile. Choose “Cross Border Trade” (CBT) as your shipping option. Having a US address and bank account can help. eBay lets you list which countries you will ship to and set your shipping options, giving you control over your international sales.
  
• Shopify: Build Your Own Brand Online: Shopify is becoming a very popular choice for Indian companies exporting to the USA. Shopify is a powerful platform that lets you create your own online store. It has lots of features to automate your sales and make eCommerce easier. With Shopify, you can build your brand and have your own online presence in the US market, reaching over 300,000 active sellers already on the platform.
  
• Etsy: The Home for Unique and Handmade: Etsy is special. It’s the top marketplace in the USA for unique, vintage, and handmade items. If you sell jewelry, handmade crafts, vintage goods, or art, Etsy is perfect for you. Popular categories on Etsy include jewelry, home décor, art supplies, and vintage clothing. Etsy focuses on unique and creative products, and when you sign up, you get access to their customer support to help you succeed in this niche market.
  

Step-by-Step: How to Export from India to the USA

Exporting to the USA involves a clear process. Here are the key steps you’ll need to follow to export smoothly from India:

1. Research the US Market and Pick Your Products: Start by carefully researching the US market. Understand what products are in demand, what the competition is like, and what kind of opportunities exist for your products. Make sure you choose products that are allowed to be exported from India and imported into the USA. Good market research is the foundation of successful exporting.
   
2. Get Your Import Export Code (IEC): You absolutely need an Import Export Code (IEC) to export goods legally from India. It’s a must-have. You can get your IEC online through the DGFT website. You cannot export anything from India without this code.
   
3. Register with Export Promotion Councils: Join the Export Promotion Council (EPC) that matches your product type. These councils can give you lots of help, like market information, chances to network with other exporters, and details on export benefits you can access. EPCs are a great resource for Indian exporters.
   
4. Learn About Export Documents: Understand all the documents you’ll need for exporting. This includes things like a commercial invoice, bill of lading, airway bill, etc. 

Conclusion

Exporting from India to the USA might seem like a complex undertaking at first glance. However, armed with the right knowledge and a step-by-step plan, your Indian eCommerce business can successfully tap into the immense potential of the American market. From understanding high-demand product categories and choosing the right online marketplaces to meticulously navigating export procedures and costs, this guide has provided you with the essential building blocks for your export strategy.

The US market, as India’s largest export partner, offers unparalleled opportunities for growth and increased revenue. By taking the leap and implementing a well-researched export plan, you can unlock new horizons for your business, expand your customer base exponentially, and establish a strong global presence.

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